Russell Stover Gift Box Redesign
In 2018, Russell Stover embarked on a brand refresh.
The iconic white bowline box was modernized with better gifting appeal and beautiful candy-kitchen inspired copper assets.
This successful step-change redesign, first hitting stores in 2019, was just the first chapter.
Fast forward to 2021, and we completed the rebrand with a further optimized box.
This new iteration boasts several improvements: it's fully automated for production, fits better on retailer shelves, and offers a reduced cost.
Most importantly, from a design perspective, the graphics are now even more gift-worthy and aligned with our new brand identity.
