Russell Stover Color-by-sticker heart

The objective of this project was to create an activity-based Valentine's Day heart box for parents and children to enjoy together. This project was particularly close to home, as I drew inspiration for the entire design concept from my daughter's favorite activity books.

Limited by in-person research opportunities in 2020, I leveraged the valuable real-time feedback available within my own household. My daughter not only sparked the initial concept but also provided crucial input on the size, color, and shape of the stickers, ensuring the final product resonated with its target audience.

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Gift Box Redesign

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Seasonal Packaging Showcase